Infographics are a great way of making big chunks of data easily understandable to readers. This is because a good infographic is both simple and engaging and can be understood without outside explanations. Whether you’re a blog writer looking to explain a complex topic to your readers or a business owner looking to sell potential customers on a product or service in an engaging way, infographics are sure to be a great asset to making that information easy to read and even easier to retain.
To effectively use an infographic, you need to know how to upload and present one on your website. In this post, we’ll give you some simple but amazing tips on how to do just that. Keep reading for more information on uploading and presenting infographics to your website.
Create the infographic
The first and foremost step is to create the infographic itself. This involves the use of photo editing software and tools that allow you to merge PDF files in order to combine separate visuals into one coherent infographic.
A good infographic provides all the information your reader needs to understand a particular topic. For maximum effectiveness, use a combination of words, visuals and charts. Less is more: be as sparing as possible with the elements you include. Look for simpler ways to visualise specific points and cut down on filler content.
The purpose of an infographic is to be easily understood. Create it in an accessible format and opt for minimalism during the design stage.
When to use an infographic
Infographics are incredibly versatile tools. They can be placed anywhere on your website and be created to explain almost any topic. Their most common uses include as marketing tools, as supplements to written content and as standalone images on your website.
Essentially, you want to use an infographic any time you want to get a complicated point across to your readers in a simple way. This might include cases where you want to present facts and figures in an easily digestible format or when you want to explain a complicated academic concept visually.
Given their versatility and effectiveness, infographics are definitely tools you want to consider when building a website.
Use the right tools and software
When it comes to building infographics, there are endless design tools you can use, so start out with one you already know. Photoshop, Powerpoint, Publisher, Illustrator and even Excel can all be used for infographics.
You can also turn to online tools like Canva to help you create engaging visuals using pre-built templates. Canva is incredibly easy to use, as it allows you to select from a wide range of formats, colours and images, and lets you incorporate these elements into your infographics with a few clicks of the mouse.
In the end, use the tool that’s easiest for you to learn and that gives you the flexibility to design the infographics you have in mind.
Upload your infographic
After creating your infographic, you’ll need to upload it to your site. Depending on the web hosting provider you choose, this process will be a little different.
With WordPress, uploading an infographic is as simple as creating a new post, hitting enter, clicking ‘image’, uploading your file in an acceptable image format and hitting ‘publish’. If you’ve just created your infographic using a tool like Excel, be sure to export it as an image, not an .xls or any other proprietary file format.
Present your infographic effectively
You might have the most visually appealing infographics, but your efforts will have been wasted if you don’t present them effectively. When you post an infographic on your website, you want to do more than simply paste it on an empty page and call it a day.
To maximise the viewership of your infographic, consider the context in which you’re posting it. Is it front and centre of your home page? A supplement to your blog? Tailor your infographic’s size, content and visibility to where you’re posting it.
Before sharing your infographic, consider its readability. Preview how it’ll look on your site and adjust it if the colours clash, if the font is too small or if there are any other visibility problems. Remember, the purpose of an infographic is to be read by people.
SEO-optimise your infographic
Search engine optimisation, or SEO, involves trying to get your website and individual pages to rank higher on search engine platforms like Google. If you want your infographic to be easy to find, you need to utilise certain SEO techniques. These include using the right keywords, optimising your headings and using external and internal links.
When it comes to infographics, it’s important to name your image or PDF files appropriately. Make sure the file names include high-volume keywords and are relevant to the content you’re posting. It’s also vital to include relevant alt text in your images. By improving your site’s SEO, you’ll get your beautiful infographics in front of a larger number of readers and boost your discoverability.
Infographics are an essential tool when it comes to expressing complicated topics in a simple, visually appealing format. They can tremendously improve users’ experience of your website and allow you to create more readable content.
When using infographics in a website, it’s vital to know how to create, upload and present them effectively. You also need to use SEO techniques to boost the number of people who come across your infographics online. Use the tips we’ve covered in this article to make your infographics as effective as possible when it comes to achieving your goals.